Havaianas surprised by reinventing the classic!
In partnership with Almap BBDO, we dove headfirst into the global launch of Havaianas Slim Point. Standing out with vibrant colors and carefully chosen details, we crafted the sandal in five variations.
We introduced fractal and faceted concepts for a campaign that effectively communicates the product, capturing its fashion authenticity and unique Brazilian essence.
All the visual language crafted for the animations extended into
the Key Visuals that form part of the product launch campaign.
ANIMATION STAFF
Directors: Cássio Braga and Carlos Kulpa
Concept / Storyboard: João Victor Azevedo Pequeno, Rafael Koff and Marco Sesterhenn
3D and Lookdev: Fagner Nogueira, Vinicius Brito, Guilherme Moura and Rodrigo Lock
3D Animation: Carlos Kulpa and Renan Stein
2D Animation: Daniel Rocha
Post-Production: Bruno Wotroba, Pauline Oliveira, Tamiris Tertuliano and Lucas Tonezer
Editing: Lucas Tonezer and Daniel Rocha
Editing: Lucas Tonezer and Daniel Rocha
Client Manager: Wellinton Ribeiro and Mônica Peripolli
Project Manager: Catarina Rocha
Sound: Cabaret Studio
STILL IMAGES STAFF
Director: Cássio Braga
Art Direction: Rafael Koff
Art Direction: Rafael Koff
3D and Lookdev: Fagner Nogueira, João Paulo Hartmann, Victor Aguiar, Daniel Teolfe and Guilherme Moura
Post-Production: Paulo Ayala, Janady Vargas and Rafael Alves
Client Manager: Wellinton Ribeiro and Mônica Peripolli
Project Manager: Catarina Rocha
Client: Havaianas
Agency: ALMAP BBDO
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